PRELOVED CLUB: from love for branded items to a luxury resale marketplace with an office in the center of Moscow

PRELOVED CLUB is a luxury resale marketplace of the club format, which began with love for brands and enthusiasm. For more than ten years, vintage connoisseurs have been selling and buying creations of fashion houses here, both with history and new ones. The company knows how to find an exclusive model of Hermes, Chanel, Louis Vuitton and other brands anywhere in the world.

All employees of the company share the passion of customers for high fashion and vintage bags, jewelry, clothes. And most importantly, they understand how important 100% authenticity and high quality of products are in luxury resale.

The history of PRELOVED CLUB began back in 2014, when its founders Dmitry and Olga Kovalchuk began to take an interest in luxury items. Olga felt a greater attraction to high fashion: the mass market did not satisfy her needs for high-quality and unique goods. As an assistant to the manager, she could not yet afford to buy a new product from a famous brand. At that moment, the world of resale began to open.

Olga became interested in buying and reselling branded clothing and accessories, she was drawn into the history of fashion houses, authentication, because she did not want to encounter a fake. A special passion flared up when it was necessary to find something unique for herself or for emerging clients. Then Dmitry joined his wife's passion: together they went to Europe twice a month, where the range of exclusive goods was much higher. There was no goal to make money on resale: the value was in visiting branded boutiques and the special atmosphere of high luxury, into which the spouses inevitably immersed themselves.

Gradually, resale turned from a hobby into a business. Dmitry and Olga were known on social networks, they had regular customers and partnerships with foreign sellers.

The number of offers from sellers and requests from buyers was growing. Olga and Dmitry understood that the business required transformation. Then, thanks to Dmitry's experience in the field of information technology, the project acquired its own website, which today presents thousands of items. The passion for quality and uniqueness turned into a luxury resale marketplace in the manner of European analogues.

Sellers gain a streamlined tool to list their offerings, while buyers gain access to an up-to-date catalog of exclusive items. The website features product categories such as clothing, footwear, bags, accessories, fine jewelry for women and men, and home decor. Here, you can find pieces ranging from pre-owned treasures to brand-new items with tags.

From the very beginning, a community of both buyers and sellers has been forming around PRELOVED CLUB. People are united by their love for luxury brands and the desire to get something unique. Many members of the club saw how it was born and supported the founders along the way.

Here people exchange opinions about new and vintage items, look for ideal combinations, share impressions of unique purchases.

A small club of people who are interested in authentication, the history of fashion houses, constantly find new information about brands, and share it with each other has also formed within the company. The employees also share a love for clothes, shoes, accessories, and therefore understand the needs of customers well.

"100% authenticity is our guarantee" is the motto of the marketplace. Olga's many years of experience in authenticating luxury goods allows her to quickly recognize counterfeit goods. To verify authenticity, the team turns to various authentication tools, such as the Entrupy service. This is an artificial intelligence-based authentication that allows you to determine the originality of products with 99.1% accuracy. The company is an Entrupy Verified Partner.

The marketplace offers lots only in perfect condition. Each one undergoes thorough pre-sale preparation: cleaning, steaming. The goal is to give the client such pleasure from the purchase, as if he received a completely new product. Lots with damage are not accepted for sale, regardless of their brand affiliation.

The company's special service is "Concierge Service". Thanks to established partnerships with leading resale platforms and collectors in Asia and Europe, the company has access to unique products from Singapore, Malaysia, China, the UAE and other in countries.

The lowest prices for lots thanks to a small commission of 10%. While on large resale platforms it can be up to 30%. In addition, the cost of many goods is 90% lower than in a brand boutique.

The development of the marketplace is determined by constant dialogue with customers. The company responds to the needs of its audience by introducing new services and principles. PRELOVED CLUB recently launched an app that makes shopping more convenient. Users can communicate with each other in real time: request additional information or photos. Sellers upload lots in a couple of clicks without having to go to the site.

Now the team is starting to implement a targeted marketing strategy. The main goal is to double the turnover while maintaining the impeccable quality of services. The founders of the company are considering the possibility of using artificial intelligence to create a virtual fitting room and an online style consultant. The plan is to move from selling individual items to offering ready-made looks personalized according to the preferences of the audience.

During the year, the number of authenticators will increase, and the company's geography will expand in the future: offices will appear in Moscow and other cities of Russia. In order to attract large clients, including legal entities, the possibility of introducing a function for group loading of lots is being considered.