It's totally free
wardrobe / smart consumption and resale
Analysing your luxury wardrobe and reselling unused pieces isn't just style — it’s self-care with a global footprint
15.03.2025
Everywhere you look, people are discussing the importance of adopting a renewed attitude toward possessions: they suggest moving away from fast fashion, decluttering your wardrobe, and getting rid of things you no longer need. But what if the most of your wardrobe consists of Hermès bags, Chanel dresses, and Louis Vuitton shoes? Even if an item no longer fits or doesn’t suit your new hairstyle, that doesn’t mean it should be thrown away. Meanwhile, an overstuffed wardrobe continues to weigh on you: it’s painful to see luxury items sitting unused but it’s unclear what to do about it.
We suggest conducting a wardrobe audit: we’ll explain how to properly evaluate your items and what to do with the ones you no longer need.
We suggest conducting a wardrobe audit: we’ll explain how to properly evaluate your items and what to do with the ones you no longer need.
Circular fashion movement — eco trend
Fashion houses and leading designers have long understood that luxury wardrobe items are too well-crafted to serve just one season. They actively support the circulation of branded goods: boutiques offer repair and restoration services, while resale marketplaces are emerging worldwide to help items find new owners. Bags, clothing, and footwear created decades ago are now considered vintage and have become coveted treasures for collectors.
The quality of pieces from fashion houses allows them to last for centuries — a testament to craftsmanship that demands respect and mindful stewardship. This is why owners of exclusive items, whether clothing, footwear, bags, or fine jewelry, strive to keep these pieces cyclicality within the fashion ecosystem. By passing them on through resale, restoration, or repurposing, they honor the legacy of luxury while combating the disposable culture of fast fashion.
Many people have accumulated extensive wardrobes filled with both men’s and women’s clothing. New collections debut each season, rendering older pieces obsolete — some even sit unworn, tags still attached. The first step toward promoting circularity is conducting a wardrobe audit. Unwanted items can be resold, donated to charity or gifted, while cherished pieces can finally take center stage in your daily style.
The quality of pieces from fashion houses allows them to last for centuries — a testament to craftsmanship that demands respect and mindful stewardship. This is why owners of exclusive items, whether clothing, footwear, bags, or fine jewelry, strive to keep these pieces cyclicality within the fashion ecosystem. By passing them on through resale, restoration, or repurposing, they honor the legacy of luxury while combating the disposable culture of fast fashion.
Many people have accumulated extensive wardrobes filled with both men’s and women’s clothing. New collections debut each season, rendering older pieces obsolete — some even sit unworn, tags still attached. The first step toward promoting circularity is conducting a wardrobe audit. Unwanted items can be resold, donated to charity or gifted, while cherished pieces can finally take center stage in your daily style.
Circulating fashion items through resale and charitable initiatives helps reduce the volume of unworn pieces languishing in closets, only to eventually end up in landfills and worsen the environmental crisis. This approach transcends mere closet decluttering — it’s an act of environmental care.
Celebrities Embracing Conscious Wardrobe Consumption:
● Ksenia Sobchak participated in launching a concierge service on Avito in November 2024. Her profile featured pieces from brands like Fashion Rebels, You Wanna, and Roseville.
● Alexander Rogov has refreshed his wardrobe through resale for years. He sells items when he wants to change his style and sources new ones from private collectors.
● Kim Kardashian opened the eBay account to sell both lightly worn and never-used items. A portion of her proceeds supports initiatives focused on reforming the USA judicial system.
● Kylie Jenner also joined eBay. The younger sister Kim donated the proceeds to the Children's Hospital of Los Angeles.
Along with Sobchak and other celebrities you can do the same: join the global movement for conscious luxury consumption and declutter your life of excess.
● Ksenia Sobchak participated in launching a concierge service on Avito in November 2024. Her profile featured pieces from brands like Fashion Rebels, You Wanna, and Roseville.
● Alexander Rogov has refreshed his wardrobe through resale for years. He sells items when he wants to change his style and sources new ones from private collectors.
● Kim Kardashian opened the eBay account to sell both lightly worn and never-used items. A portion of her proceeds supports initiatives focused on reforming the USA judicial system.
● Kylie Jenner also joined eBay. The younger sister Kim donated the proceeds to the Children's Hospital of Los Angeles.
Along with Sobchak and other celebrities you can do the same: join the global movement for conscious luxury consumption and declutter your life of excess.
How to Declutter Your Wardrobe
So, you’re ready to declutter your wardrobe. Set aside a full day for the task and avoid involving friends or your partner to stay focused and objectively evaluate each piece. Put on some light music and methodically go through every item. Categorize your wardrobe into three groups:
1. Keep: Items you’ll actually wear.
2. Resell: High-quality pieces you no longer want but could find new life through resale platforms.
3. Donate: Gently used items to pass on to charities or community organizations.
For the first group, keep items that flatter you, spark joy and make you feel confident. When it comes to materials, prioritize natural fabrics and leather — like cashmere which is timeless. Hypoallergenic and natural which means it is environmentally friendly.
1. Keep: Items you’ll actually wear.
2. Resell: High-quality pieces you no longer want but could find new life through resale platforms.
3. Donate: Gently used items to pass on to charities or community organizations.
For the first group, keep items that flatter you, spark joy and make you feel confident. When it comes to materials, prioritize natural fabrics and leather — like cashmere which is timeless. Hypoallergenic and natural which means it is environmentally friendly.
Organizing your wardrobe into sets: create stylish looks, use not only clothes, but also bags, accessories and shoes
Before your next boutique visit make a list of the items your wardrobe is missing. This way you’ll know exactly what to look for and avoid impulse buys — no more adding another gorgeous yet impractical piece to your closet.
The second group will include some luxury wardrobe items:
1. Jewelry from Cartier and Van Cleef & Arpels. Particularly iconic collections like LOVE and Alhambra. Gold and precious stones appreciate in value year after year, and the brand’s prestige further elevates their worth. Always keep the original packaging, labels, and boxes to maximize resale value.
2. Watches from Rolex and Patek Philippe. Prioritize exclusive models from limited editions or custom-made designs. Watches featuring gemstones or precious metals will command higher prices.
3. Handbags from Hermès and Chanel. Timeless classics in signature brand colors retain their value best. Hermès: Opt for shades of gray, brown, or neutral tones. Chanel: Classic black remains the top choice. However bags with unconventional colors or rare materials are also worth retaining. Retain the original box, care instructions, and documentation — these details significantly boost resale appeal.
Items from luxury brands that are over 20 years old also hold significant value. These pieces are referred to as vintage and are frequently sought after by collectors. If you own any Hermès item from the 1990s, research its history online — it may have appreciated far beyond its original purchase price.
And third group at last: Items for Charity. This category includes pieces in good condition that no longer fit, have fallen out of favor or haven’t been worn in the past year.
Discard anything that shows signs of wear: pilling, stains, stretching, or items that unflatteringly add bulk even to the most flawless figure.
The second group will include some luxury wardrobe items:
1. Jewelry from Cartier and Van Cleef & Arpels. Particularly iconic collections like LOVE and Alhambra. Gold and precious stones appreciate in value year after year, and the brand’s prestige further elevates their worth. Always keep the original packaging, labels, and boxes to maximize resale value.
2. Watches from Rolex and Patek Philippe. Prioritize exclusive models from limited editions or custom-made designs. Watches featuring gemstones or precious metals will command higher prices.
3. Handbags from Hermès and Chanel. Timeless classics in signature brand colors retain their value best. Hermès: Opt for shades of gray, brown, or neutral tones. Chanel: Classic black remains the top choice. However bags with unconventional colors or rare materials are also worth retaining. Retain the original box, care instructions, and documentation — these details significantly boost resale appeal.
Items from luxury brands that are over 20 years old also hold significant value. These pieces are referred to as vintage and are frequently sought after by collectors. If you own any Hermès item from the 1990s, research its history online — it may have appreciated far beyond its original purchase price.
And third group at last: Items for Charity. This category includes pieces in good condition that no longer fit, have fallen out of favor or haven’t been worn in the past year.
Discard anything that shows signs of wear: pilling, stains, stretching, or items that unflatteringly add bulk even to the most flawless figure.
How to sell things
There are several platforms where you can sell high-end brand items in good condition:
1. Social networks. You can take photos of the lots and publish ads on your personal page. The audience of potential buyers will most likely be limited to the number of your subscribers but these people will have more trust in you.
2. Classified platforms like Avito or Yula. They attract many buyers but there are downsides: you’ll need to negotiate with every buyer, prove authenticity and handle all communication yourself. You’ll also compete with replicas and generic used goods. Listing multiple items? The process becomes exhausting, robbing you of that desired ‘decluttered’ feeling.
3. Resale marketplaces. Companies connecting buyers and sellers. Specializing exclusively in branded goods, they manage the resale process end-to-end. Sellers gain reach beyond their city — nationwide in Russia or globally.
Resale marketplaces — the most reliable and convenient way to sell luxury items.
1. Social networks. You can take photos of the lots and publish ads on your personal page. The audience of potential buyers will most likely be limited to the number of your subscribers but these people will have more trust in you.
2. Classified platforms like Avito or Yula. They attract many buyers but there are downsides: you’ll need to negotiate with every buyer, prove authenticity and handle all communication yourself. You’ll also compete with replicas and generic used goods. Listing multiple items? The process becomes exhausting, robbing you of that desired ‘decluttered’ feeling.
3. Resale marketplaces. Companies connecting buyers and sellers. Specializing exclusively in branded goods, they manage the resale process end-to-end. Sellers gain reach beyond their city — nationwide in Russia or globally.
Resale marketplaces — the most reliable and convenient way to sell luxury items.
If you don’t want to organize your wardrobe yourself — the Concierge Service will help
Selling a large number of luxury clothing items and handbags can be overwhelming — photographing each piece, uploading listings and managing the process can take an entire day. For people with extensive luxury wardrobes resale marketplaces offer a hassle-free Concierge Service to handle everything. Here’s how it works:
1. Submit a request via the marketplace’s Website or App.
2. Approve the list of resale items. High-demand pieces from Louis Vuitton, Chanel, Dior, Prada, Valentino, Hermes, and other sought-after luxury brands are in greater demand.
3. Pass your items in a way that is convenient for you.
4. Authentication: Experts verify the authenticity and condition of each item, and assign a value.
5. The team photographs, describes and lists your items on the marketplace.
6. You receive payment once your lot sells. Managers notify you of each sale and transfer funds to your card — per item or accumulated, as preferred.
Benefits of the Concierge Service:
1. Submit a request via the marketplace’s Website or App.
2. Approve the list of resale items. High-demand pieces from Louis Vuitton, Chanel, Dior, Prada, Valentino, Hermes, and other sought-after luxury brands are in greater demand.
3. Pass your items in a way that is convenient for you.
4. Authentication: Experts verify the authenticity and condition of each item, and assign a value.
5. The team photographs, describes and lists your items on the marketplace.
6. You receive payment once your lot sells. Managers notify you of each sale and transfer funds to your card — per item or accumulated, as preferred.
Benefits of the Concierge Service:
- Just one hour to hand over your items for resale.
- For Moscow residents the VIP service is provided by the marketplace free of charge.
- No hassle: Skip listing ads, haggling or negotiating with buyers.
By decluttering your wardrobe and joining the community championing luxury resale, you actively support sustainability and circularity in the fashion industry. Perhaps you can also update your look with clothes and accessories that have been gathering dust in your wardrobe for a long time but have remained unnoticed.
read more